Blood for Art
An equal exchange

Blood for Art

A San Francisco based collective, Quorum, wanted to question and explore the money exchange that occurs when purchasing art. From the perspective of artists, their work is part of themselves, an extension of their mind, body and soul. So they wanted to ask for something that was equally as valuable, a pint of blood. The artists in the collective made work worth what a pint of blood goes for, $300, and, at Art Basel Miami Beach, invited people to donate a pint of blood in exchange for a work of art. Beyond that, the holiday season is a critical time for blood donations and Quorum wanted to help develop public interest in long term blood donors, which are the only solution to the national demand of 32,000 pints of blood every day. Along with the Community Blood Centers of South Florida, Quorum set up a blood donation booth and invited people in. Some people were very protective of their blood while others felt this exchange made the most sense.